Mexico | Heineken's chain of convenience stores, branded as Six, is gearing up for expansion in Mexico by adding 1000 new outlets this year. With over 17,000 outlets nationwide, Six offers a variety of products, including snacks, juices, soft drinks, and Heineken’s beers. Competition with the market leader in convenience stores, Oxxo (owned by FEMSA), which had nearly 23,000 outlets in 2023, is set to intensify.

United Kingdom | Dutch brewer Heineken seeks to transform its tired pubs across the UK. The firm is spending GBP 39 million (USD 49 million) to reopen 62 pubs that were closed in recent years and refurbish some 600 sites, the BBC reported on 6 May.

Belgium | AB-InBev showed a strong first-quarter performance, indicating that the impact of the ongoing Bud Light boycott in the US is diminishing. Revenues of USD 14.5 billion increased 2.3 percent from the year-ago quarter, in line with expectations, while EBITDA and volumes grew better than forecast, including in North America, its largest region by revenues, analysts said.