23 February 2024

Molson Coors hikes marketing spending to steal from Bud Light

USA | Molson Coors ended its 2023 financial year with net sales growth of 9.4 percent to USD 11.7 billion, thus meeting its full-year guidance. The firm increased its underlying net income by 32 percent to USD 1.2 billion. One of the drivers of that growth was the downfall of Bud Light.

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