Quietly but steadily Heine-ken and UK drinks group Diageo have used their muscles to exert their control over Namibia Breweries. In April they bought an effective 28,98 percent of Namibia Breweries (NBL) from Belgian brewer Interbrew for EUR31 million. Interbrew had "inherited" the stake as part of the Beck’s deal but wanted to get rid of it as the investment did not fit its strategy. For Heineken and Diageo (which owns Guinness) the stake represented an ideal opportunity to gain a foothold in the neighbouring South African market which is controlled by SABMiller. The first significant sign of the new broom at work came in September when long-time Managing Director Bernd Masche was replaced by Marcus von Blottnitz. In 1976 he was promoted to General Manager. The contract expires in 2008..

Carling Black Label, according to AC Nielsen, has knocked Castle Lager off the country’s top selling beer list. Black Label accounts for 33% of total beer sales in South Africa’s ZAR10-billion a year beer market (USD1.4 bn), while Castle Lager accounts for 31%. Another SABMiller brand, Hansa, came in third, with 23% of sales. AC Nielsen believes that an increase in sales of quart bottles and a boost to advertising spending on the brand (from ZAR22 million to over ZAR27 million) contributed to Black Label overtaking SABMiller’s flagship brand, Castle Lager.
SABMiller spent ZAR42 million on advertising for Castle Lager in the first six months of the year..

SABMiller, the world's second-largest brewer, posted an increase in adjusted earnings a share for the first quarter of fiscal 2003 (30 June 2003) as unusually warmer weather fuelled demand for beer in Europe. It was reported that the European businesses h...

Schadenfreude (trans. "malicious glee") may have originated with the Germans, but it seems to be experienced the world over where English is spoken or they would have come up with a term themselves. Anyway, there must have been quite a few people who responded to SABMiller’s full year financial announcement with a hearty laugh, especially when CEO Graham Mackay had to admit at the end of May 2003 that Miller’s problems appear to be deeper than originally thought. Really. Didn’t everybody tell him so? In the year ended 31 March 2003, SABMiller doubled its turnover to USD9.1 billion. Excluding Miller, which has been included for nine months, turnover was 29% higher at USD5.6 billion. Earnings before interest, tax and goodwill amortisation were 66% higher at USD1.27 billion.8%.2%.7%..

Looks like SABMiller has had a spell of bad press in recent weeks. At the end of May 2003, the prestigious University of the Witwatersrand sociology of work unit issued a report which argued that the South African food and beverage industry’s social and environmental responsibility programmes had failed to deal strategically with the problem of overcoming hunger in society.
For "South African food and beverage industry" read also "SABMiller". "If anything, the level of retrenchment in the industry is such that the problem has probably become more acute", David Fig, the unit’s industrial psychology professor was reported as saying.
South Africa’s food industry accounts for 14.4%, or 185,728, of manufacturing jobs..

"Born for dangerous adventures, bred to take hardship, pain and fearful threats with cold courage, educated to be a gentleman who can mix it with the best and the worst of them - he is the true hero of our day and age." That’s the billing they gave "Bond, James Bond" in 1964. Add 40 years, take away the dry martini and relocated to Africa and you’ve got Michael Power, Africa’s answer to 007. Michael Power, who started out as Guinness’ brand icon in Nigeria four years ago, has been put on a "Critical Assignment" to uncover the truth behind a tale of corruption, greed and deception. It’s probably one of the first films coming out of Africa which openly deals with corruption in high places ... and makes it past the censors. Moreover, Africa is one of the fastest growing markets for Guinness..

With Norman Adami moving to Milwaukee to take over Miller Brewing Co (see below), his seat became vacant in Johannesburg. But not for long. On 1 February 2003 it was filled by Tony van Kralingen, 44. Van Kralingen has become the new Managing Director of SABMiller in southern Africa. For three years previously, he had been Managing Director of Plzensky Prazdroj in the Czech Republic and responsible for the brand Pilsener Urquell. Under his management, SAB’s market share in the Czech Republic rose 4 percent to 48 percent. Beer output increased from 5.0 million hl to 8.0 million hl. He also initiated the project of having Pilsener Urquell brewed by SAB in Poland, presumably to find out if consumers would accept the brand even if not produced in the Czech Republic..

Pepsi Cola might be making a comeback to the South African market after having secured the anchor sponsorship for the Cricket World Cup, which begins in February next year. Negotiations are taking place between Namibia Breweries, which bottles Pepsi at its plant in Windhoek, and PepsiCo with a view to set up a bottling plant in South Africa.
In the past, Pepsi has been bottled and marketed in South Africa three times, but has always failed to capture a viable market share. Its last effort was through a black empowerment group New Age Beverages (NAB), which collapsed in 1997.
NAB set up two plants, one in Germiston and one in Phoenix near Durban..

To ensure that he stays with the enlarged group during the period of integration of Miller Brewing Co. with South African Breweries, the SABMiller Chief Executive, Graham Mackay, was awarded 240,000 SABMiller shares, valued at GBP1.0 million, at the end of September 2002. This payment will be over and above the normal remuneration package that he receives. For the financial year 2001, Mackay was paid a basic salary of over GBP 400,000 and was the recipient of various generous share option schemes. Mackay can take ownership of the 240,000 shares after 3 years if SABMiller achieves a total shareholder return above that achieved by a similar group of companies on the FTSE. In Sub-Saharan Africa, beer volumes were up too, with strong soft drink performances in Angola and Zambia..

Perhaps they have discovered a new, soft approach to product launches. Very quietly and without major advertising in print, South African Breweries launched Sterling Light Lager in the market. Using imported crystal malt, SAB’s product developers have created a full tasting lager, low in both alcohol (2.5% Alc/Vol) and kilojoules (130kJ/100ml). Or so they claim. In any case, Sterling Light Lager has been designed to take on Namibian Breweries’ Windhoek Light which has established a strong niche in the premium segment. SAB’s Sterling Light Lager comes in a pack of four bottles - a first for the South African market place. It also carries the Heart Foundation logo, having met with their requirements for endorsement..