04 March 2021

At home in one’s past

Beer and nostalgia | As the deadly pandemic wears on, many of us can be forgiven for feeling nostalgic, pining for the times when life felt normal: when we got together as a family, when we had an after-work beer with colleagues, when we hugged our friends and kissed our grannies. Who can blame brewers for tapping into the value of sentimentality to provide exhausted, anxious consumers with emotional escapism?

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