Bar (Photo: Edi Libedinsky on Unsplash)
09 July 2020

Diageo launches bar recovery fund

United Kingdom | The maker of Guinness has announced a USD 100 million global programme to support pubs and bars to welcome customers back following the covid-19 pandemic.

“Raising the Bar” will be a two-year programme available from July 2020. It includes the USD 20 million Community Fund announced in the US on 12 June 2020

The initiative was set up following a global survey of bar owners to identify what they needed to reopen after the lockdown periods.

Diageo portfolio (Photo: Diageo)

The top priorities highlighted in the survey include hygiene measures, digital support, and equipment. For example, in the UK, Diageo will provide initial funding for hygiene kits with high-quality sanitiser dispensing units, medical-grade hand sanitisers, and a range of personal protection equipment.

Additionally, it will help pubs and bars to establish partnerships with online reservation and cashless systems.

 

Brauwelt International Newsletter

Newsletter archive and information

Mandatory field