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Previews

27 May 2021

Messe München, South Africa offers multi-channel marketing opportunity

Strategic marketing | Messe München South Africa, organisers of IFAT Africa, food & drink technology Africa and analytica Lab Africa, have moved to enhance the value adds and strategic marketing for their exhibitors.

IFAT Africa, food & drink technology Africa and analytica Lab Africa will be staged at Gallagher Convention Centre from November 2–4, 2021. They will highlight the synergies and address the challenges across the water and wastewater, food & drink, and analytics industries.
By co-locating the three shows, IFAT Africa, food & drink technology Africa and analytica Lab Africa, stakeholder communities immediately gain access to broader networks and markets through crucial in-person engagement with industry buyers and decision makers across the shows. Exhibitors will have an opportunity to explore synergies and partnerships with organisations across water, waste and refuse; environmental technologies; laboratory equipment; analytical technology; food and beverage manufacturing; processing; packaging and more.
The new integrated campaign across traditional and digital media offers exhibitors a 6-month social media campaign, exposure in pre- and post-event industry newsletters to a top quality international database of industry stakeholders, public relations support and inclusion in Messe München’s photo and video reports on the shows. Exhibitors will also be included in exhibitor directories as well as on the website, and will have opportunities to establish their spokesmen as industry thought leaders by making them available for PR and media interviews.
The three co-located events will also feature an all-new renewable energy pavilion to cover every aspect of food and drink manufacturing, the quality controls, power and water needed to support them, and the management of their waste.