They play it by the book. As the financial markets have let it known that they prefer focussed companies to heavily diversified ones, Molson Inc. decided to sell its majority interest in the Montreal hockey club Canadiens - after "a thorough examination of its (Molson’s) role in the sports and entertainment industry", as it was put. Since June last year, prospective buyers have been more than welcome. In the end, Colorado businessman George N. Gillett Jr. made the deal and purchased an 80.1 % controlling interest in the hockey team and 100 % of the Molson Centre in a deal valued at $275 million. Molson will retain a 19.9 % stake in the hockey team and receive a total of $190 million in cash. Daniel J. This will give Montrealers and Canadiens fans everywhere a reason to celebrate..

Beer consumption in Argentina has remained constant for years at 12.5 million hl. A small increase of 1 % was registered in 2000. Market experts predict that per-capita consumption will rise from a current 34 l to 45 l per head in the next six years.
Brewing groups are in addition going for diversification. Quilmes Industrial, the market leader, has a 70 % market share in beer, 28 % in soft drinks, 24 % in table water. Quilmes has acquired Baesa, the most important Pepsi-Cola bottler in the country. CCU of Chile has a 12 % market share in beer in Argentina and is expanding activities in wine growing. Casa Isenbeck, part of the Warsteiner Group, had a market share of 7 % in 2000 and has invested US$15 million to up filling capacities by 25 %..